ABOUT THE BLOG: Corporate EKG tracks brand, risk and reputation-defining events for major corporations, NGOs, interest and activist groups.  We view developments in terms of brand health and reputation among key stakeholders.

AUTHOR: Bill Getch is focused on strategic branding, crisis management, reputation issues and stakeholder research.

He is a former communications director for BellSouth (AT&T), executive speechwriter and issues manager for Grumman (Northrop Grumman) and financial communications manager for MCI. He also served as VP of Marketing Communications for iXL/Scient. He began his career with Grey Advertising/GCI Group in New York. He received his B.A. from Syracuse University and the S.I. Newhouse School of Public Communications.
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